EzyInsights NYC Diary: AdWeek 2013 – PART 1

An interesting (Ezy)insight into start-up life and AdWeek 2013 in NYC. Wish I was there. #AWX #ezyinsights


Welcome to the first post documenting EzyInsight’s trip to New York, as told in the unique voice of our Business Development Manager, Christel “Titte” Vaenerberg.

Firstly, hello all. Secondly, it has been a messy first morning, this city is really lousy with wifi. At a mobile morning there was no wifi!!

My hotel, The Carlton Arms, cheap as hell and dirty. I’m sure I’ll have an asthma attack before the end of the week. Such is start-up life.

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1. Attended my first event and succeeded in giving an 8 second elevator pitch to one person (from a major chocolate manufacturer) who’d just given her talk. She had said that their company goes for quick hits “for us it is about reach”. I had expected people here in the US to be further ahead than that. Their buzzword is mobile, and how to reach people better taking into account that platform.

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